While you go through the basic works of a PR or a Corporate
Communication wing of any organization, managing relationships with its various
publics is the one of the essential liabilities of any active PR. Among them is
the most important to manage relationship with the employees. There could be
end no. of reasons to say that. The most apparent is that the employees are the
face of an organization. They are themselves the organizations because they
assimilate everything about the organization in its most original form. They
become the first promoters and marketers of the organization. They make an
impact on almost all the other publics concerned. It’s essential for any
organization to work thoroughly on crafting a well discussed and analysed
employee relations program. Every aspect of this program has to carefully
planned. It has to be carefully thought of. It has to be formulated in its most
defined and filtered manner for the ease understanding.
Employees are the most difficult to impress. A general
perception of employee and organization’s relationship is devoid of favorable
image among its employees. Mostly employees develop a notion that their
organization doesn’t think good of them. Hence a good PR program for employee
communication has to ensure that it is just not like that. Rather the
organization lays equal emphasis on formulating policies for the employees. A
good PR policy shall ensure the employees that the organization thinks of them
more than a mere individual who they have to pay a defined amount for the works
done. A good program has to portray to the employees that their concerns are
being taken care of.
As it is of prime importance to first strengthen bonds at
base level and then aim at others, a good PR policy of any organization has to
address employee needs. It has to impart the feeling of belongingness and earns
the good will of the people responsible for making the organization what it is.
